Juggernaut Capital's John Shulman: Entering golden era of investing in women's sports

June 16, 2026 - 03:30

John Shulman of Juggernaut Capital believes the time is now for investing in women's sports, calling it a golden era for the sector. He appeared on a recent episode of "Closing Bell" alongside former Real Madrid winger Gareth Bale to discuss the firm's latest move. Shulman highlighted the launch of a new sector focus within Juggernaut, aimed at capturing the rapid growth and rising commercial value of women's athletics. He pointed to increasing viewership, sponsorship deals, and fan engagement as key drivers that make the space attractive for institutional and private capital.

During the discussion, Shulman addressed whether the fund is currently raising new capital. He confirmed that Juggernaut is actively seeking additional investment to expand its footprint in women's sports, which he described as still underfunded relative to its potential. Bale, who has his own interests in sports investment, added his perspective on the global appeal of women's competitions and the long-term returns he sees on the horizon. The conversation underscored a broader shift in the sports investment landscape, with women's leagues and teams now drawing serious attention from major financial players. Shulman emphasized that the infrastructure and media rights deals are maturing, creating a stable foundation for growth. He expects more funds to follow Juggernaut's lead as the sector continues to prove its profitability and cultural impact.