WNBA Extends Broadcast Partnership with Ion Television
June 14, 2025 - 03:14
The WNBA has officially renewed its media rights agreement with Ion Television, a network owned by Scripps. This renewal comes after an initial three-year deal that began in 2023, during which Ion reportedly invested $13 million annually. This partnership marks a significant step for the WNBA, as it represents the league's second traditional television deal that operates independently from the NBA's established agreement with ESPN and ABC.
The renewed contract underscores the growing popularity and visibility of women's sports, highlighting the WNBA's commitment to expanding its reach and engagement with fans. In addition to the agreement with Ion, the WNBA has secured a separate deal with CBS, further enhancing its broadcast presence. This multi-faceted approach to media rights not only provides fans with more access to games but also strengthens the league's financial foundation as it continues to grow in prominence and support.
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