Tech parties are becoming major players in the sports ownership industry: Sportscorp's Marc Ganis

September 2, 2026 - 18:37

Marc Ganis, the founder and CEO of Sportscorp, appeared on a recent market-focused program to break down a major shift happening behind the scenes in professional sports. According to Ganis, the days of the lone billionaire buying a team as a trophy are fading fast. Instead, technology companies and private equity funds are stepping in as the new power players, fundamentally changing how franchises are valued and operated.

Ganis pointed to the recent wave of team sales as proof that the landscape has shifted. It is no longer just about who has the deepest pockets. The new buyers are bringing data analytics, streaming expertise, and a long-term investment horizon that traditional owners often lacked. He noted that private equity's role has grown from a silent minority stake to a driving force in negotiations, helping to push valuations to record highs. This influx of corporate cash is also changing how teams think about stadium deals, media rights, and global brand expansion.

The conversation also touched on the potential risks. Ganis warned that while tech money can modernize a franchise, it can also create a culture clash with long-time fans who value tradition over efficiency. Still, he made it clear that this trend is not slowing down. As more leagues relax their ownership rules, expect more deals involving venture capital and tech consortia. For Ganis, the bottom line is simple: sports are no longer just a pastime. They are a serious asset class, and the tech sector is leading the charge.