Sports Illustrated Acquires Naming Rights for MLS Stadium

December 11, 2024 - 17:19

In a significant shift for Major League Soccer, Sports Illustrated Tickets has officially acquired the naming rights to the venue formerly known as Red Bull Arena. This change marks the end of a 13-year association with the Red Bulls, ushering in a new era for the stadium. The rebranding is not just a change of name but also a commitment to enhancing the fan experience at the soccer park.

As part of this new partnership, Sports Illustrated plans to integrate unique experiences and offerings that reflect the brand's dedication to sports and entertainment. Fans can expect innovative activations, exclusive events, and enhanced engagement opportunities that will elevate their matchday experience. This move aims to create a more immersive atmosphere for soccer enthusiasts and attract a broader audience to the venue.

The transition to Sports Illustrated Tickets as the new naming partner symbolizes a fresh chapter for the stadium, promising to redefine how fans interact with the game and the venue itself.