April 29, 2025 - 22:31
Scripps' ION is making significant strides in its commitment to women's sports by airing WNBA preseason games nationally for the first time. This move is part of a broader strategy aimed at enhancing the visibility and support for women's athletics. Brian Norris, the Chief Revenue Officer, emphasized the company's dedication to this initiative during a recent Upfront presentation, stating that they are "doubling down" on their efforts to promote women's sports.
The decision to showcase WNBA games is a strategic response to the growing popularity and viewership of women's sports. By providing a national platform for these games, ION aims to attract a wider audience and foster greater engagement with fans. Norris highlighted that this initiative is not just about broadcasting games; it represents a commitment to empowering female athletes and promoting gender equality in sports.
As the WNBA continues to gain traction, Scripps' investment in women's sports is poised to have a lasting impact on the landscape of athletics, encouraging more networks to follow suit and support female athletes on a larger scale.
