Apollo and Ares Expand Their Investment Footprint in Sports

July 19, 2025 - 02:03

Apollo Global Management Inc. and Ares Management Corp. are significantly increasing their presence in the sports investment arena. These prominent alternative asset managers are among the latest to recognize the lucrative potential of the rapidly growing sports sector, which has seen a surge in interest and investment in recent years.

Both firms are strategically positioning themselves to play a larger role in backing various sports leagues and teams. This move aligns with a broader trend in the investment community, where traditional financial institutions are increasingly drawn to the dynamic and profitable nature of sports. The influx of capital from Apollo and Ares is expected to fuel further growth and innovation within the industry.

As they delve deeper into this space, both companies aim to leverage their financial expertise to identify promising opportunities, enhancing the overall landscape of sports management and operations. Their commitment underscores the evolving nature of sports as a viable investment avenue, attracting attention from major players in the financial world.